Homeprojects.ai Terms Of Service

Last Updated: October 10, 2025

This Services Agreement (“Agreement”) governs the pay-per-lead program (“Services”) provided by My Local Ads LLC d/b/a Homeprojects.ai (“Agency”) to the customer (“Contractor”). By enrolling in the Services, the Contractor agrees to the following terms:

1. Services

Agency generates consumer inquiries (“Leads”) through digital advertising campaigns (e.g., Facebook, Google) and affiliated landing pages or funnels.

Current Lead Types:

• Instant Form Leads (non-OTP) – collected via Facebook Instant Forms.

• Instant Form Leads (OTP-verified) – collected via Facebook Instant Forms.

• Quiz Funnel Leads (Network-validated) – collected via Agency’s custom quiz funnels.

• Quiz Funnel Leads (OTP-verified) – collected via Agency’s custom quiz funnels.

Additional terms:

• Leads are delivered via email. Contractor may add up to three (3) email addresses to receive new lead notifications.

• Leads may be shared with up to three (3) contractors within a given service area unless exclusivity is obtained under Section 6.

• Agency may introduce phone-call-based Leads in the future. Call-based Leads will be governed by the qualification standards in Section 2.

2. Lead Qualification

A. Form-Based Leads

A Lead shall be classified as Billable only if all of the following conditions are satisfied (“Billable Lead”):

1. Validated Contact Information: The Lead contains a valid, carrier-validated and line-validated telephone number, and a network-validated email address.

2. Completed Submission: All required form fields are fully completed, including but not limited to: name, phone number, email address, service address, project type, and timeline.

3. Service Area Compliance: The service address or location provided falls within the Contractor’s designated service area radius.

4. Trade Type Match: The requested service is within the Contractor’s advertised trade or specialty.

5. Non-Duplicate Status: The Lead is not a duplicate submission from the same consumer within the preceding thirty (30) calendar days.

A Lead shall be considered Non-Billable if any one of the following conditions is present (“Non-Billable Lead”):

1. Incomplete Submission: The Lead contains missing or incomplete information preventing reasonable contact or service qualification.

2. Invalid or Disconnected Contact Information: The provided email address returns DNS or deliverability errors, or the telephone number returns a carrier-provided message indicating the number is invalid, unreachable, or disconnected.

3. Solicitation For Unrelated Inquiry: The lead submission includes a solicitation for a product, or service unrelated to the customer’s trade or primary business activity. Solicitations of any kind related to hiring or employment opportunities are also excluded. The solicitation must be evident directly within the submission to be considered non-billable.

4. Outside Service Area: The service address or location provided lies outside of the Contractor’s designated service area radius.

5. Outside Trade Type: The inquiry relates to a service category or trade not offered by the Contractor (e.g., a roofing contractor receiving a plumbing-related request).

6. Duplicate Lead: The Lead is an identical or substantially similar submission from the same consumer within the last thirty (30) days and has already been billed.

B. Call-Based Leads (Future Implementation)

A call-based Lead will be considered Billable if:

1. Caller provides valid contact information.

2. The call lasts at least sixty (60) seconds (excluding hold time).

3. The call relates to Contractor’s services and falls within the Contractor’s defined service area.

3. Disputes & Credits

• Contractor may dispute a Lead within seven (7) days of delivery.

• Agency will review the dispute and, if the Lead is deemed Non-Billable, issue a credit toward future Leads.

• No cash refunds will be provided.

• Dispute Ceiling Clause: Contractor may dispute no more than twenty-five percent (25%) of delivered Leads in any billing cycle. Disputes beyond this ceiling may be reviewed at the Agency’s sole discretion.

4. Fees & Payment

Contractor agrees to pay the per-lead fee established by the Agency based on market and trade.

A. Lead Price Adjustments

• Lead prices may change due to advertising costs, market conditions, or other factors.

• Contractor will receive written or electronic notice of any adjustment.

• Continued participation constitutes acceptance of revised pricing.

B. Advertising Spend & Lead Volume Acknowledgment

• Contractor must establish both:
  a) a maximum monthly advertising spend limit (“Maximum Spend Limit”), and
  b) a target maximum lead volume.

• Contractor acknowledges that lead volume is directly tied to advertising spend, and lower budgets result in proportionally lower lead volumes.

C. No Guarantee of Exact Volume

• Actual lead volume may vary by ±20% of the stated target volume.

• The Agency does not guarantee delivery of a specific number of Leads.

D. Prepaid Credit & Subscription

• Maximum Spend Limit is treated as a prepaid credit balance charged up-front and renewed every 30 days.

• Payment may be made weekly, bi-weekly, or monthly, as long as total billed equals the Maximum Spend Limit.

E. Renewal & Cancellation

• Contractor must provide five (5) business days’ notice before the next renewal to modify or cancel their subscription or spend limit.

• Failure to provide notice results in automatic renewal.

F. Minimum Commitment

• Contractor must maintain a minimum prepaid advertising budget of $1,000, non-refundable unless Services are canceled by the Agency.

G. Billing Events

• Billing renews every 30 days via the payment method on file.

H. Late Payments

• Failed payments cause ad campaigns to pause within 72 hours.

• Unpaid balances accrue 3% monthly late fees.

• Balances unpaid after 30 days may be sent to collections, and Contractor agrees to pay all associated fees.

5. Contractor Obligations

Contractor agrees to:

1. Respond to Leads promptly (recommended within 5 minutes).

2. Maintain valid business licenses and insurance.

3. Not resell, transfer, or redistribute Leads without written permission from Agency.

4. Comply with all applicable regulations, including TCPA, CAN-SPAM, and state telemarketing laws.

5. Acknowledge that Agency does not contact homeowners directly, except for a one-time confirmation SMS/email after initial inquiry.

6. Territory & Exclusivity

• Leads are exclusive per homeowner inquiry.

• Territory exclusivity (zip-code lockouts) is available under the following conditions:

1. First Right of Refusal: Existing Contractor has seven (7) days to secure exclusivity before it is offered to others.

2. Term Commitment: A 90-day initial term is required, followed by month-to-month terms. Exclusivity requires an additional $5,000/month commitment.

3. Notice Period: Thirty (30) days’ notice required to cancel exclusivity.

4. Performance Floors: Contractor must meet minimum monthly spend and lead volume.

5. Reversion: Upon termination of exclusivity, the market reverts to shared distribution.

6. Transparency: All exclusivity rules are applied consistently to all Contractors.

7. Data Rights & Intellectual Property

• Agency owns all consumer data collected through campaigns.

• Contractor receives a limited license to use delivered Lead data solely for internal business purposes.

• All funnels, ads, scripts, systems, and intellectual property remain the exclusive property of the Agency.

• Contractor shall not copy or reverse-engineer any Agency systems.

• Contractor may not use Lead data to circumvent or bypass Agency Services.

8. Term & Termination

• Initial service commitment is 90 days (3 months).

• After the initial term, the Agreement renews on a monthly basis.

• Either party may terminate after the initial period.

• Cancellation becomes effective at the earlier of:
  a) end of the current billing cycle, or
  b) depletion of the prepaid credit balance.

• Agency may suspend or terminate immediately for non-payment, fraud, or breach.

• Agency may terminate the partnership at its sole discretion.

• Fees owed up to termination remain payable.

• Sections relating to Fees, Data Rights, Liability, Confidentiality, and Governing Law survive termination.

9. Limitation of Liability & No Guarantees

• Agency makes no guarantee regarding minimum lead volume, quality, or conversion rates.

• Contractor is solely responsible for converting leads.

• Agency’s liability is capped at amounts paid by Contractor during the preceding three (3) months.

• Agency shall not be liable for indirect, consequential, or lost-opportunity damages.

10. Governing Law & Disputes

• This Agreement is governed by Florida law.

• All disputes must be resolved by binding arbitration in Miami-Dade County, Florida.

• Class Action Waiver: Contractor agrees all claims must be brought individually.

• Both parties waive the right to a jury trial.

11. Support

Support is provided exclusively via email at: [email protected]

12. Future Services

Contractor acknowledges that Agency may offer additional services under separate or updated terms.